Marketing Officer

Job Description

Location: Abingdon/ Home-based (but able to travel to the Abingdon office as required)

Hours: Full-time (37 hours per week)

Main areas of responsibility

  • Assist in delivering and growing direct sales of all resources by maximising marketing and promotional opportunities
  • Add and maintain content on the Online shop design banners and other graphics for the online shop.
  • Maintain apps and day to day admin of the Online website; provide technical support to customers and the Supporter Services team when necessary
  • Grow sales and customer engagement on the Online shop
  • Create content and format text into a Mailchimp email template for direct and trade customers
  • Create, write and develop marketing content for catalogues, leaflets, and contribute content for web and social media
  • Develop and deliver a direct mail strategy to direct customers and supporters
  • Report on and analyse the effectiveness of direct marketing activities
  • Plan and deliver promotions, offers and competitions (including trade promotions) in collaboration with the Digital Marketing Officer
  • Engage the team in publicity and promotion of resources and events
  • Provide sales information and telephone and email support to trade and direct customers
  • Be involved in planning and attending events and exhibitions; provide authors and speakers with graphics and social media posts to promote books or events through their networks
  • Provide social media content about resources and authors to the Digital Marketing Officer

Skills and experience

Essential

  • Excellent communication skills, both written and verbal.
  • Creative copy-writing skills
  • Ability to write for different audiences
  • Excellent telephone manner
  • Experience of using social media for marketing purposes
  • Experience of using website platforms such as Shopify, Wix or WordPress
  • Proficient in Microsoft Office
  • Experience of using Mailchimp or other email marketing software
  • Experience of using Canva or other similar software to create graphics
  • Organised, flexible and a good team player
  • Enjoys working in a marketing and sales environment
  • Ability to prioritise a varied workload and meet deadlines
  • Strong commitment to the aims of the organisation

Please note: Only candidates with the relevant skills and experience will be contacted regarding this position.

  • If you do not hear back from us within 5 days you have unfortunately been unsuccessful in your application for this position, however we may contact you in the future to discuss other opportunities
  • Please note that no terminology in this advert is intended to discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. Every candidate will be assessed only in accordance with their merits, qualifications and abilities to perform the duties of the job.