Job Title:	On line Marketing Manager
Location:	30 Park Gate, Milton Park, Abingdon, Oxon OX14 4SH
Reporting to:	Marketing Director
Job level:	4a

Purpose of the Job:

Ø Managing the web site
Ø Define with Group Marketing Social media strategy
Ø Manage and implement variety of e-marketing channels e.g. com
Ø Managing the E-commerce activities at Group level: On line shop 

Key Responsibilities:

Ø Manage B to B E-commerce websites
Ø Create and manage all marketing strategies to ensure acquisition,
      conversion and retention of customers to boost growth of B to B
      activities
Ø Define look and feel and site navigation in order to achieve the
      above, working in conjunction with the web design team on its
      implementation
Ø Create and manage all marketing strategies for developing the
      Achilles brand.  Liaise with relevant Sales teams to ensure leads
      are followed through
Ø Manage and implement variety of marketing channels e.g.
      community online portals and social networks sites, online
      banner networks, affiliate programs, keyword campaigns, PR,
      shows, media advertising
Ø Plan and manage marketing budget in order to achieve highest
      return on investment
Ø Management of Pay Per Click campaigns
Ø Define content and style for newsletters, promotions, direct mail
      campaigns, marketing materials etc and liaise with web design
      team to implement designs and campaigns in relevant format
Ø Provide input in order to enable best search engine optimisation
      by web design team
Ø Liaise with Customer Support to exploit customer feedback to
      ensure continuous improvement loop
Ø Liaise with Sales Teams to ensure continuous improvement of
      online shop
Ø Monitor statistics and click through rates and perform strategic
      evaluation of marketing initiatives. 
Ø Keep management informed by preparing reports; making
      presentations; interpreting information; making recommendations
Ø Manage external relationships with marketing suppliers
Ø Own communication with internal clients and groups (web design
      team,  Account Managers, Customer Support)
Ø Maintain professional and technical knowledge by attending
      educational workshops; reviewing professional publications;
      establishing personal networks; benchmarking state-of-the-art
      practices; participating in professional societies 

Physical factors:

The post holder should be smartly presented, confident and an excellent communicator.

Person specification:

The successful applicant should have excellent interpersonal skills, and be proficient at time management and prioritising. A close attention to detail, creativity and innovation are a must. Strong team player attitude and flexibility are also required.

Additional information:
Salary:			Competitive salary + OTE
Benefits:			25 days annual leave Non contributory pension scheme Company sickness scheme Childcare voucher scheme Life Assurance Scheme Flexi time
	Postal applications to:		Human Resources Department Achilles Information Limited 30 Park Gate Milton Park Abingdon Oxon OX14 4SH
	Email applications to:		jobs@achilles.com
	Closing Date:
	Website:		www.achilles.com

 

 

 

 

 

 

 

 

 

 

 

 

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